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Party Promotion 101: Easy Mode

Party Promotion 101: Easy Mode

Like any good movie, the elements that make for a smashing party are easy: “a good plot, believable characters, a little action, a little suspense, a little sex, and a happy ending,” according to notable party promoter Easy of Easy Money Entertainment.

          Easy has been mixing fun ingredients into flavorful nights for a living since 2002. He’s a favorite recipe for Popstar Tuesdays at Guest House, Feel Good Fridays at The Manor, and Love Sexy Sundays at The Grand. His past projects included Grown & Sexy Wednesdays at Halo, Candy Rain Saturdays at Star, and Layer Cake Thursdays at Blvd/Duvet.

          “A day in the ‘office’ for me might mean sitting at a table somewhere with friends enjoying a bottle of expensive champagne. Don’t get me wrong, there’s a lot of work that goes into creating a successful event, but once it’s up and running, you have the time to enjoy the fruits of your labor,” Easy says.

          Today, Easy Money Entertainment consists of himself and an assistant, yet it continues to thrive on Easy’s well-structured business practices. With little direction, he started throwing parties in college and allowed knowledgeable mentors to map out strategies that eventually shaped his current work ethic.

          The savvy party promoter uses his flexibility and staple components to create nightlife scenes that serve up tasteful attention. He organizes teams of individuals that all bring something different to the table. Therefore, he ends up with a good database, pretty women, ballers that spend money, and people who are well-connected in the industry.

          Easy suggests that urban nightlife is in a transitional period right now, which signifies how important it is for promoters to leverage the people and places associated with the party world. They have to manage more obstacles on both sides of the rope. Promoters exercise more selectivity in dress code and some only open their doors for an exclusive bunch. Struggling party throwers have to negotiate with greedy club owners “and the bottle service culture that only cares about that 500% markup profit on a bottle,” he says.

          Those who can upgrade hip-hop parties in the midst of uncontrollable variables are the ones who will take the scene to the next level, even after they grow a buzz for themselves. Easy thinks so many promoters are unsuccessful because they follow their egos instead of good business practices. “They think they want the money, but their decisions show that, for them, it’s more about being seen and being ‘that dude.’ They feed off the attention from the girls and want the reputation of being popular,” he says. That alone, is enough to be a career-stopper for any aspiring party promoter.

          With his ego in check, Easy is celebrating the success of mid-week events he hosts weekly. “Now, I see a lot more people doing things and opening nights that are showing potential to be around for a while,” he notes. Easy Money Entertainment intends to remain on the scene as it club-hops its way to the next level. “I’m planning the fifth year anniversary now, you coming, right?”

  By: Alyssa  E.T. Roberts

January 02, 2008 in Notables | Permalink | Comments (20)

Notables On The Scene: Steve Cover

Scover1a_3 STEVE COVER
ALADOR & SMITH
VP OF MARKETING, PROMOTIONS & PR

Original sketches doodled on notepads now dangle from clothing racks in stores near and far. The feeling of success is magical; however, maintaining it is far from effortless.

Steve Cover busies himself with marketing, sales, promotions, and public relations work for Alador&Smith (A&S), a contemporary clothing line with sophistication and urban sensibility. A&S reached international status after Cover showcased the company’s work to interested buyers at the Magic Convention, an annual trade show.

 

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October 21, 2007 in Notables | Permalink | Comments (11)

Trey Day....Finally

I guess it was just Trey Songz' day, or night in this instance.  Despite a few other events occurring last night, Trey Songz series of Album Release Parties seem to have won over the party goers.  After showcasing his talent at the latest of edition of the Industry Tuesday feature at Spotlight Live, he made his way over to Duvet to party with loyal fans.

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October 03, 2007 in In The Club | Permalink | Comments (0)

Indian Summer Thurdsay on The Town, Duvet & Avalon

I got the writing bug again.  Plus I had to wait till we had our brand spanking new home page to start writing again.  I'll try to give it a whirl again, just keeping up on a daily basis is tough.  Let's go....

Kept it pretty light for Thurs. night is not too crazy to begin with.  I started to go to party at The Plumm hosted by rapper turned actor Ice-T and his voluptuous wife, Coco, but I got a late start so I skipped it.

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September 28, 2007 in In The Club | Permalink | Comments (1)

Patience Proving to Be A Virtue

Just got in from Myst and while there, I had a brief conversation with the 'quarterback promoter', as I'll refer to him, Easy from Easy Money Ent.  In not so many words, he boasted, and I complimented his body of work as the we observed the party. 

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June 14, 2007 in In The Club | Permalink | Comments (1)

DJ Will's "Boom Boom Room"

Checked out DJ Will's B-day Bash.  I was quite impressed once I found out the venue Level V, for it has been untouched by the urban community.  I was also impressed beyond expectation the way the event turned out.

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January 17, 2007 in In The Club | Permalink | Comments (1)

Notables on the Scene: Nick Storm

Nicks7b

NICK STORM
HPNOTIQ
NATIONAL DIRECTOR OF PROMOTIONS

Many of you that go out or look at these pictures may see some of the same faces time and time again.  I'm sure some of you may wonder exactly who are these people and what do they do so that they're partying all the time?  And what do I need to do so I can party like a rockstar at all times?  So we've created the column, Notables on the Scene to shed some light on the subject.  From time to time, we will spotlight folks on the scene to learn a bit more about them.  So without further a due, we present Nick Storm.

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January 06, 2007 in Notables | Permalink | Comments (3)

Women In Nightlife A Multi-Part Series: Patty Laurent

PATTY LAURENT Patty1
X FACTAH, INC. & PATTY LAURENT SIGNATURE
PRESIDENT AND CEO

The New York City nightlife scene is one of the world’s most exciting and exhilarating places to be on any day of the week.  From the posh clubs in Manhattan, to the neighborhood joints in the Bronx and Brooklyn, every borough has a different scene for your need.

Promoters are fixtures within the nightlife industry. These are the individuals who plan the bashes and draw the people to the nightclubs.  An overwhelming majority of the promoters are male, which has created an informal “ Boys Club.” To this day, the dearth of self-sustaining female promoters is stunning. This can be attributed to what many feel, a lack of respect females receive from predominantly male club owners as successful event planners.  But one woman, Patty Laurent, has let nothing stand in her way and built a successful enterprise at the same time.

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October 15, 2006 in Featured | Permalink | Comments (19)

A Lady Says The Rules She Follows At The Club Tells A Man Plenty About Whom She Is

Dance1_1 The thoughts and opinions written are based upon those of women ages 19-26, mainly from the Tri-State area who party at least 2-3 times per month.

Pump up the volume! Pump up the volume—on your self-monitor, that is! Why should you pay closer attention to what you do, and just as importantly, what you do not do, the next time you go partying? Because lady, you are telling him something, something personal.

Many females, whether they notice or not, follow rules when interacting with the opposite sex at the club. Although rules vary among women, from the free-spirited to the reserved, her behavior reverberates what type of woman she really is, louder than the bass bumping out of the speakers. Every woman needs to set standards, according to female partygoers.

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September 09, 2006 in Sidebars | Permalink | Comments (16)

Purveyors of Nightlife: Junito Garcia of Influential XP

Junesolo2 When you think about the nightlife industry and the promoters behind these extravagant bashes, you’d never stop to think that some of these individuals aren’t big partygoers. “The whole nightlife scene wasn’t really for me,” says Junito “June” Garcia, President of Influential XP.   “I was never a big clubgoer, but what I did notice was the craze it created amongst my friends.   I saw a market for this craze and looked at it as a business opportunity.”

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July 09, 2006 in Featured | Permalink | Comments (5)

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Recent Posts

  • Party Promotion 101: Easy Mode
  • Notables On The Scene: Steve Cover
  • Trey Day....Finally
  • Indian Summer Thurdsay on The Town, Duvet & Avalon
  • Patience Proving to Be A Virtue
  • DJ Will's "Boom Boom Room"
  • Notables on the Scene: Nick Storm
  • Women In Nightlife A Multi-Part Series: Patty Laurent
  • A Lady Says The Rules She Follows At The Club Tells A Man Plenty About Whom She Is
  • Purveyors of Nightlife: Junito Garcia of Influential XP
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