Women In Nightlife A Multi-Part Series: Tammy Ford
TAMMY FORD AGENCY
PRESIDENT AND CEO
They say beauty has its advantages. Former model and entrepreneur, Tammy Ford, epitomizes this adage with poise and purpose. Though many may remember Tammy as one of New York City’s premier promoters, most are not aware that she got into the game sort of haphazardly.
After a successful 8-year modeling career with Elite Model Management, she became a manager for a downtown restaurant, Match, where then-popular promoters Cordell and Everton, would often host parties. And since a party isn’t a party without the beautiful people, it was logic and good business sense that these same promoters would ask Tammy if she would grace their parties with her presence - and bring some of her beautiful model girlfriends along with her. School officially started, and for the next year, Tammy would host these Match events with the intent on learning everything there was on what being a promoter was all about.
Though she was a tad bit hesitant at first, it wouldn’t be long before this savvy businesswoman would dive headfirst into urban nightlife, establishing her entertainment company, Tammy Girl Entertainment, and hosting star-studded soirees with everyone from the likes of Whitney Houston and Lauren Hutton to Nas and Diddy: The Candy Store Sundays at Chaos, Pink Lemonade Thursdays at The Pier, and Chocolate Milk Sundays at Club New York, were just a few of the illustrious events that brought out the industry’s crème de la crème. Tammy quickly became urban nightlife’s hostess with the mostess. “I wanted everyone to feel special,” says Tammy. “I went out of my way to make sure everyone felt special; not just the celebrities, but that everyone felt important.” That would quickly develop into Tammy’s signature style, making her guestlist one of the most coveted in the entertainment industry.
Though Tammy Girl Entertainment flourished, Ms. Ford knew that she didn’t want to be a career promoter. However, she had always wanted to open her own business – “to be her own boss.” And being a successful promoter would be just the vehicle she needed to make this happen. Always one with a plan, Tammy used the capital of her successful promotions company, mixed it with a little entrepreneurial spirit, and in 2002, founded the Tammy Ford Agency. Representing a full roster of top photographers, makeup artists, hair and fashion stylists, manicurists and groomers, her organization provides their services to various clients in the fashion and entertainment industry, while representing the absolute essentials in the business of beauty.
These days Tammy is busier than ever, and with the birth of her first child Noah, it doesn’t look like she’ll be slowing down any time soon. Still armed with a plan, she has various projects in the works and intends to one day launch seminars for young women on how to succeed in the beauty industry. From fashion model to role model, this beauty continues to make her mark.